In today's highly competitive business landscape, establishing a strong public image is crucial for start-ups looking to build credibility, attract customers, and drive growth. Public relations (PR) and personal branding play a critical role in shaping how a business is perceived by its audience, stakeholders, and the wider market.

Mentorship plays a vital role in the success of start-up founders, offering both practical knowledge and emotional support and having access to experienced mentors helps entrepreneurs understand business strategies, navigate challenges, and make informed decisions.

Choppity is the 2024 Graduate StartUp of the Year

Basket is the 2024 Retail and E-Commerce StartUp of the Year

Based in Northern Ireland, AntennaWare is the UK Innovative StartUp of the Year in 2024.

Discover how UK start-ups are driving innovation, creating jobs, and reshaping industries. Insights from our 2024 benchmarking report reveal the challenges and successes of over 1,200 new businesses leading the charge for economic recovery.

40% of start-up founders have prior entrepreneurial experience

One third of start-up founders have previously experienced failure

36% of start-ups are founded by two or more entrepreneurs

72% of start-up founders have a university degree

Just over a quarter of start-up founders consider themselves to be neurodiverse

What founders think should be done to make the UK a more entrepreneurial nation

Influences of parents and siblings on founders' entrepreneurial journey